Search engine optimization process or SEO is used for making the website search-friendly. The websites are made friendly not only for the search engines, but also for those who search for products and services with the help of SE's. There are 5 common mistakes which people make while optimizing the site. You should be aware that these mistakes can affect your ranking in the search-engines.
* An incorrectly designed website will lack proper navigation. You should never use frames to save the time of the web designers. You cannot have large graphics on the site which takes time to load. Search engine spiders are known to block sites which are not properly designed. If you are adding links, they should be done in HTML. You should have images for the site in web script languages. The keywords should be used in anchor texts.
* All search engines look for good content when they place their ranking for SEO optimized sites. The content is probably the most important aspect for not only search engine spiders, but also directory users and search-engine users. If the content is not written properly or not updated regularly, this will affect your ranking. The content should contain targeted phrases and keywords. The words should be used properly throughout the copy. You can include the words in Italics and bold. These will help to highlight the keywords and show the SE's that the words which are highlighted are important.
* You should never copy the content from other sites. In case the it compare the site with others and find any similarities, this will lead to spamming. Moreover the SE's will penalize the site and as a result you will have a low ranking. Search engine algorithms are smarter than you think. They now actually check the content of the site, see if they are relevant and then include them in the index.
* The sites which contain contents designed for SE's only are known as cloaking sites. There are cloaking techniques where the home page will be simply changed to each keyword making the search engine think that the site actually contains relevant content. As the keywords are modified the site looks as if they contain the most relevant content which matches the queried phrase or keyword. Cloaking is an offense and if the search engine comes to find out about this trick, the site will be heavily penalized. This is a common SEO mistake and can lead to severe problems for the site.
* Whatever you do, you will have to do it in moderation. Too much optimization will affect your site. The keywords will be sparsely located within the body of the text. But the content should not be over-stuffed with keywords. If you are having too many keywords, the site can be penalized. You should make your site user-search friendly. Too much of anything will spoil the image of the site. And once the site is penalized, it becomes very difficult to get back into the right track
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The 5 common mistakes made by Search Engine Optimization Companies are: * An incorrectly designed website. * Content is not written properly. * Copying the content from other sites. * Cloaking techniques is a common Search Engine Optimization Specialists mistake. * Having too many keywords |
