Adwords
How the Search Engine process works. When you place a search a list of results is shown. This will include websites, articles, files, and documents. The I'm Feeling Lucky option will direct the user to the first result. On the right hand side of the screen is where the Adwords will appear.
Adwords
Adwords is another form of advertising. Google is the Search Engine associated with this type. Their main competition is Yahoo Search Marketing and Microsoft ad Center.
Adwords offers Pay Per Click advertising and site targeted advertising, which is related to keywords. As an advertiser you pick your keywords and Google will place your ads on sites that are relevant to your keywords.
These types of advertisements can be in the form of text ads, banner ads, videos, mobile ads, or just local ones.
Explanation of Google Adwords:
The Keyword Tool and How It Can Help You:
Use short keywords. One or two words will result in the best results. Google offers Website Content option for finding keywords based on your website content.
Placement Targeted Ads:
This is an alternative to Adwords targeted keywords. It allows website owners to target specific sections where they wish their ads to appear. These are wise if you are promoting a new product to a specific audience. Keep in mind here that the pricing includes cost per thousand impressions. The benefits is that the targeting is by websites and the advertisements that are supported are rich ad formats and expanded text ads.
Factors Determining Ranking:
Factors that determine how ads are ranked such as keywords, cost per click bid, and quality score, this in turn is calculated from its clickthrough ratio on Google and the relevance of your advertisement, and the keywords in accordance to the search query.
Types of Accounts that Google Offers and What is Included in Each:
This is directly from their webpage at: http://www.google.com/adwords/learningcenter/text/34000.html
Starter Edition and the Standard Edition
Simplified sign-up process Sign up with a minimized one-page form. X One product or service Starter
Advertise a single product or service with one set of keywords and one or more ads. X Starter
Many products or services Create campaigns for multiple products or services, each with many sets of keywords and ads. X Standard
Multiple ad formats Create text ads, image ads, and other rich ad formats. X Standard
Basic reporting See a one-page overview of the impressions, clicks, and costs for your ads. X Starter
Advanced reporting See a complete library of reports for all aspects of your account. Create custom reports to analyze your costs and return on investment. X Standard
Basic targeting Target customers in one specific region (like a single country or city). X Starter
Advanced targeting Target customers in many regions at once. X Standard
Advanced cost control Choose from many bidding options: keyword-specific bidding, content bidding, ad position preference, and more. X Standard
Advanced planning tools Boost your campaign performance with advanced features like conversion tracking, the AdWords traffic estimator, and helpful variations and statistics from the Keyword Tool. X Standard
Placement targeting Place your ads on the specific websites that appeal to your customers. X Standard
Adwords can be expensive so you want to spend your money wisely. Maybe you have a large bank account but most of you do not, especially those of you that are just starting out. You need to consider you advertising budget.
The activation fee is $5.00.The minimum cost per click (depending upon keyword) is $0.01 and up. The minimum cost per thousand impressions is $0.25. The minimum payment, and this is prepayment, is $10.00.
Keywords are important but let us look at the full benefits and drawbacks of using them.
Bidding on Keywords
When you bid on keywords for Google your main objective is to position yourself for an ideal top position.
There is good and bad with this. The good is the top position. The bad is that you are paying $0.50 to $1.00 to have it placed in the top 10 ads. Now add that up. Big money!!
To keep your costs in check and still lower your competition: Look at keywords with a little less competition. They must still receive a good amount of clicks. Look for keywords with low bids. This will allow you to start your ads in the optimal position.
This may all seem a bit overwhelming but it is something you must consider.
Author: Sandi Baker http://letusgetitdone.info Adwords products available at:
About the author:
I have been in the Marketing Business for 20 years. I hold a Degree in Business Management and Administration, Series VII License, and Taxation Certification. I also am on the Board of a non profit Foundation to aid the Visually Impaired. My team and I have developed a website to aid those in building and growing a better website. |
