Teleseminars are an excellent vehicle to increase your visibility, effectively promote your products and services, and keep them coming back for more! They are a must have tool in your online marketing arsenal.
They will position you as an expert in the field and give you a chance to soft-sell your product and services. The teleseminars can be conducted in the evening in the privacy and comfort of home. No travel time, no expenses. Of course, there are key ingredients (and a proven formula) to mounting a successful online teleseminar campaign. If done correctly, the results will astound you.
A successful teleseminar campaign can be positioned as a FREE 60-minute live evening event, offering two experts and moderator who will engage in lively discussion on a variety of predetermined topics. Questions from the participants should be gathered in advance and incorporated into the discussion to make it more relevant. This also creates interactivity and makes the participants feel part of the process. All listeners should be given a special phone number and code, along with a designated day and time to call. Also on your website should have a three page campaign including a Sales Letter, a "Congratulations for Registering" page, and an "ASK the Experts" page to promote the teleseminar. Here is what each page can entail:
1. Sales Letter: A one-page sales letter should have engaging headlines and copy, photos and audio of the speakers that details the 30- or 60-minute teleseminars with a well designed graphic presentation with branding. A sign-up form is essential for capturing the names and emails of participants and potential clients (for current and future marketing outreach opportunities). You could also add a Tell-A-Friend link for viral marketing to increase your outreach.
2. Congratulations for Registering: This auto responder web page confirms participant registration. It should have the same campaign branding as the Sales Letter with photos and audio. On this page you want to give registrants the telephone number and guest code to call in at the designated time and add a link to an "ASK" page.
3. ASK the Experts: A branded ASK page with photos and audio wants the registrant to "ASK their single most important question for the Experts" and begins the participant's active involvement in the seminar. They enter their question and submit it.
There's More! Much More! Of course that is not all there is to developing a successful teleseminar campaign (additional web marketing tools can be utilized). Emails have to be sent to the target market and carefully crafted to inform and entice. Bonus incentives are peppered throughout the blasts to offer more attractive value. Remember, FREE is not incentive enough. There has to be perceived value in order for people to spend their valuable time on a tele-call. That is where the skill of a copywriter is critical. Let me clarify, not just someone good at writing copy, rather an experienced web writer that is knowledgeable about how copy works in the web world. There is also a delicate balance of what is credible and what is hype, what resonates with the reader and what is "too good to be true".
WIN-WIN Benefits for ALL A successful teleseminar campaign can have your participants feeling educated, satisfied and wanting to use your company for their needs. There are a few final tips I have to off to send your teleseminars on its way to success. In order have a great teleseminar, you need to have even better organizers. They should have the ability to offer and interest the participants in an upcoming PAID Teleseminar Series, sale of any books or products, plus other caveats or incentives to participate. The organizers need to build an online community and an outlet for their products and/or services in order to make money. Then, the participants will "sample the goods" FREE, receive great value and came back for more!
About the author:
Converting visitors to buyers is the ultimate objective of most websites. The Web Success Team has an arsenal of online direct response marketing techniques to entice visitors to take action while on your website. Contact the Team today and we'll show you how to beef up your online marketing efforts make your website capture more buyers and generate more income for your products and services. http://www.websuccessteam.com |
